"Follow the trend of production even, but large-scale illegal counterfeiting must."Taiwanese investment enterprises in Guangzhou city association vice-chairman, Guangzhou Stone Jewelry Company Limited (hereinafter referred to as the "stones") chairman Su Muqing recently on the company's products frequently encountered "plum ghost" fake a thing called.
Su Muqing in an interview said, "story of the stone" because of counterfeiting by severe losses, but China's jewellery industry is currently suffered massive counterfeiting attack, protect intellectual property rights imminent.
Jade fraud was found according to the introduction, "the story of the stone" for the first time on 1997 incorporated, 1998, stone chain stores began large-scale layout, to 2005 has more than 800 stores, distributed in more than 30 provinces and cities nationwide.
In 2004, the story of the stone in Guangzhou, investment about 10000000 yuan, completed an area of 130 acres of "stone is written down" industrial park.As of now, the story of the stone chain of more than 300000000 Yuan in annual sales.
While stone company scale expansion, the company began to frequent encounters with product copy.Earlier this month, Guangzhou City Administration of industry and commerce were seized production "story of the stone" product packaging case.
According to introduction, the counterfeit dens is located in Baiyun District, covers an area of 200 square meters, belonging to the operating license.Law enforcement officers on the spot to detain any wooden packaging more than 1, about 200000 to a carton.
It is reported, the story of the stone company has drawn the attention of economic crime investigation, follow suit or soon.Su Muqing said, the company also found many other fake, potential loss of up to tens of millions of yuan.
A motley crew of "half a" insiders told reporters, similar to the "stones" experience reflects the pearl jade industry intellectual property consciousness is thin, protective strength not strong current situation.
In the fake bring profit of a huge sum of temptation, many irregular troops rushing into the market.At the same time, the domestic jewelry prices continue to rise stage by stage,Wholesale Earring, and the higher cost of commodity price rise space more.
On 2005, national jewelry market sales total about $140000000000, a 15% increase over 2004 above.GAC is expected in 2006, the sales growth rate of at least 15% above."According to our statistics, the jewelry industry to be able to call on the name of the brand is about 10, the other for thousands of brand-name manufacturers, the market share accounted for half of.
"Su Muqing says.Data shows, China's jewelry industry is still in the development stage, but the jewellery sector known as "Guangdong person in the world". ".The first half of this year, Guangdong Province gold and silver jewelry exports 1320000000 U.
S. dollars, accounting for 54.1% of the country, the jewelry industry has become a new economic growth point in guangdong.Some experts pointed out, similar to the "story of the stone" such a leader, for Guangdong local economic and social development is more, the maintenance of this brand of intellectual property rights of enterprises is imminent.
Next to report data shows, 2005 the domestic jewelry annual turnover has increased to 140000000000 yuan, and 15% higher than the annual rate of growth.At present, the domestic jewelry industry is still in the initial franchise, local jewelry brand has not yet established a perfect system to join the franchisee, low survival rate, low profitability, joined the business and brand enterprises to deal with all kinds of contradictions.
In the face of the trend of consumer brand and foreign brand border force situation, the domestic jewelry chain enterprises in perfecting internal mechanism while, must take the brand, difference of development road.
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